Company Profile & Philosophy
From its humble beginnings in 1992 to evolve as one of the leading manufacturing company in, Jagpin Breweries Ltd. (JBL) has grown to become an icon of true Indian heritage. The company is plunged into the business of alcohol products, non-alcohol products and FMCG products. We cover a wide range of products including beer, juices, whisky, rum, gin, spicy carbonated drinks, cornflakes, food products and other beverages. Our group having various distilleries, breweries and cornflakes units all over India are COX India Ltd. and Narang Distillery Ltd.
COX India Ltd. was incepted by Mr. Cox in 1914 at Nowgong District, Chattarpur, M.P. A British Commissioner in the central govt., he established the distillery unit employing the prisoners of Turkey to cater to the liquor requirements to a canteen for a military cantonment. The oldest distillery in India, the company is engaged in manufacturing of IMFL from grain as well as molasses with an installed capacity of 10950 KL per annum.
Narang Distillery Ltd. engaged in manufacturing of IMFL and country liquor with an installed capacity of 10700 KL per annum, was established in 1942. NDL's flagship brand Caribay Rum, John Bolt Whisky, Fiesta White Rum (all three has won the prestigious Monde Selection award for their overall quality).
Products
Cornflakes under the name of "COX Cornflakes" which is growing well in the FMCG market.
COX Super Strong Beer reflect the passing of the seasons from bare soil through to the golden harvests of barley. Launched in 2002, it is the major selling strong beer in India, selling over 2 million cases around the world annually and gets exported to a host of countries. Known for its smoothness yet strong effects, COX, the flagship product of Jagpin Breweries Ltd., has captured the hearts of millions of people because of its taste. The group plans to make COX a major selling brand in the Indian beer market within two years.
John Bolt Whisky is a matured malt whisky, perfect for the sophisticated whisky drinker. JB is known for its rich, full-bodied flavor, deep golden color and smooth, mellow taste. The product is matured in oak casks.
Premium Whisky, blended with selected malt whiskies, is one of the finest blend that is made out of grain and mature malt. As its name sounds, it is positioned in the premium segment of the Whisky category and offers an outstanding value to the consumer and to your accounts.
Right Choice
Lager Beer is carefully brewed in accordance with German technology,
using only malted barley, hops and water. Right choice is a fine
quality smooth tasting natural larger beer with a wholesome flavor and
aroma. The taste can be described as an ideal balance among
refreshment, flavor and bitterness, which makes it the perfect
companion for any occasion.
Caribay's
Blend is a perfect combination of strength and smoothness to cater to
the taste of its consumer. The blend has a distinct flavor to it with a
rounded mouth feel.
Caribay India Rum is the most popular dark (also
called black) rum. It has slight distinct taste with alcohol contents
of nearly 42.80%v/v. This brand has won gold medals at monde world
selections since 1992.
Fiesta
White Rum also known as "silver" or "light" rum, is dry light-bodied
and lightly sweet in flavor. It is produced from sugarcane juice and
molasses, and normally has a short distillation period. White rum is
often the favored choice of rum for cocktails and other mixed drinks.
Lowen Brou
Germany Beer is currently manufactured, marketed and sold through JBL in
India.
The
characteristics of our products include proper brew cycle, proper
maturation time, and unique blend which is having a perfect combination
of flavor (combination of taste, aroma, and mouth feel), appearance
(color, clarity, foam and beading), wholesomeness (absence of hazardous
compounds), and presence of useful compounds.
Mission
Our mission to be the largest manufacturer and brand seller of alcoholic, non alcoholic, and FMCG products under the brand name of COX.
Objective
- To achieve excellence in quality service and management
- To be the best choice for our customers
- To develop our business through innovation, combining state-of-the-art brewing and world class marketing.
Values
- International perspective
- Cross-Functional approach
- Customer orientation
- Continuous improvement.
Infrastructure & Quality
Since the beginning, JBL has been using modern technology and traditional brewing process, using only natural ingredients certified not to contain any genetically modified organisms (GMOs). We are using blends equivalent to international quality to give our consumers the best they deserve. Our key staff in both technical and commercial areas has wide experience in our arena. All along the company has maintained the motto of excellency and effectiveness - the' three Es' with our Company's expertise of the various aspects of the liquor industry ranging from procurement of raw material, distillation to the bottling of the final product as "Sign qua Non".
Other Highlights
- We are going to launch a carbonated spicy drink in the Indian market as a substitute of soft drink under the brand name of "COX Spicy".
- Jagpin produces more than 180 million bottles of beer annually.
- Our sales of quality beer have grown an average of 10%.
- We are also going to start a new brewery and distillery in the state of Rajasthan India.
